Brief: To create a large, high-impact video for the entrance hall of the BAE Systems pavilion at the Farnborough International Air Show. The intended display was made up of 25 large plasma screens in an array five wide by five high.
Solution: Our idea was to create a programme that created a conceptual bridge between the advertising campaign, showing BAE Systems products depicted as wireframe models, and the reality of the actual hardware, displayed within the pavilion. I executed this by filming certain subjects, and getting my 3D animator to create those it was impractical to film (a submarine, a fighter aircraft in flight) using computer graphics. The animator then created wireframe models to match, and these are stripped away from the moving object.
My role: Director
Comments: This was one of those rare ‘high concept’ jobs: the idea is original, and easy to explain. “You see a wireframe model transforming before your eyes into the real thing”. The nice thing about making this sort of programme is that the concept defines pretty precisely what you need to show on the screen. The difficulty then is not deciding what to show, but executing it. In this case creating and tracking the wireframe to the live action took a lot of time and effort on the part of the 3D modeller and my most painstaking and technically capable motion graphics editor. You wouldn’t know it from looking at the end result, which looks so simple. But effective.