British Airways : Made in Britain

Agency: Spafax

Brief: The client wanted to provide screen ‘infotainment’ for their passengers inbound to the UK: travel programmes with British Airways branding.

Solution: A series of travel shows, each focused on a different town/region, with tips for places to see and things to do which were sometimes a little out-of-the-ordinary.

My role: Director

Comments: Spafax have a long history of making travel programmes for airlines, which began when I was their head of production, in the early 90s. They asked me if I would direct this new series of UK-based shows – which made me quite nostalgic.